Archery Business: Jul/Aug 2010
July/August 2010 archeryBUSINESS 19 Are you uncertain about "peak season" sales this year in your pro shop? Does the national average of 10 percent unemployment and your local busi- ness climate have you questioning if you have a next customer? With more than 15 million unemployed across the nation are you having trouble sleeping, wondering if your sales are going to drop faster than the President's ap- proval rating? Most of us realize economic signals can vary like a carefully worded politician's message, skillfully tailored to a speci\037 c niche audience. But one thing's for sure: While signs of recovery have been well documented, the economy con- tinues to grumble along like a hungry tummy. To survive this roller coaster ride your archery shop needs to be as aggressive in business as "The Donald" himself. If something isn't working you need to say, "you're \037 red!" and move on to a better business program. It's simply the best path several successful pro shops have taken to gain truly elite status: a "Can't-Miss" stop. "It's de\037 nitely affected us," says Terry Gris-wold, owner of Griswold Archery in Cameron, Illinois, of the current state of the economy. "We're still busy, but people are more selective about their shopping and their budget. They're still taking the time to hunt, but instead of buy- ing a new Mathews bow they may buy a Mis- 'CAN'T-MISS' SHOPSSuccessful archery retailing in a questionable economy often boils down to a simple, aggressive formula: Work hard to \037 nd business strategies that work, while quickly discarding those that don't. Even more important? Never stop looking for the Next Big Thing. 018-025_AB10JUL-cantmiss.indd 19 6/8/10 10:11:21 AM
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