Archery Business: Jul/Aug 2010
10 archeryBUSINESS July/August 2010 INDUSTRY INFO & INSIGHTTrade NewsArchery Business Among Grand View Titles HonoredThe 21st Annual Magazine Association of the Southeast (MAGS) conference held in April in Atlanta, Georgia, saw Grand View Media Group rack up seven publishing awardsincluding four for the company's outdoor titles. The following outdoor titles re- ceived GAMMA Awards: Archery BusinessBronze "Boon or Bust" Trade Show issue (Jan./Feb. 2009) Category: Best Single Issue, business-to-business Cabela's Out\037 tter JournalGold Category: Best Custom Publishing, con-sumer paid Waterfowl & RetrieverHonorable Mention "Ultimate Waterfowling" Northern Edition 2009 Category: Best Redesign, consumer paid Waterfowl & RetrieverGold Category: Best Single Issue published 3 times per year or less, consumer paid The Bohning Company felt its scheduled unveiling of a new website in June was the perfect opportunity to also unveil a new logo and iconrepresenting Bohning's continuing commitment to quality, innovation and technical advances in arrow building. According to the company, the new logo "re\037 ects our continuing pursuit and dedication to the advancement of arrow \037 ight technology. Although the Bohning buck is no longer part of our logo, we recognize its enormous appeal and the exposure it has provided our company. You will continue to see our buck used as a design element on promotional material and packaging. We are very excited about this change, as it re\037 ects Bohning's focus on archers of all disciplines worldwide!" In other news, the company has also introduced some neat new products aimed at cross-bow hunters, including Lightning Lube Crossbow rail lube for today's high-performance crossbows. The lube is a silicone-based, organic polymer that is optically clear, inert, non- toxic, and non-\037 ammable. Lightning Lube provides a protective \036 lm that separates the two surfaces, reducing fric-tion and increasing the velocity of your crossbow bolts. It will not collect dirt and grit like some lubricants and is completely scent-free. Bohning recommends using it in combination with Bohning Xccelerator string wax for ultimate performance. For more info call (231) 229-4247 or go to www.bohning.comBohning Unveils New Logo, Website, Crossbow Lube Category: Best Single Issue, business-to- Category: Best Custom Publishing, con- "Ultimate Waterfowling" Northern Edition Category: Best Redesign, consumer paid Category: Best Single Issue published 3 010-012_AB10JUL_tradenews.indd 10 6/8/10 10:08:02 AM
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