Archery Business: Jul/Aug 2010

Archery Business: Jul/Aug 2010

4 archeryBUSINESS July/August 2010 JULY/AUGUST 2010 Volume 35, No. 5 Contents Here's the latest travel, camping, and "West friendly" gear your customers need to make their exotic, "out-of-state" adventures a sweet success. By Mark Melotik columns 6 Bottom Line The little archery program that could. By Mark Melotik 14 ATA Update Congressman Paul Ryan weighs in on archery industry healthcare. By Patrick Durkindepartments 8 Anchor Point New "snot-slick" lubricants; Gamehide's ElimiTick clothing; Peep Light Release. 10 Trade News Archery Business garners excellence award; Bohning gets new logo, website; new president for Delta Sports, and more. 58 Behind The Counter What changes have helped improve shop performance in 2010? Compiled by Patrick Durkinon the coverEven Midwest, Southern, and Eastern pro shops have plenty of customers who travel westward looking for wide-open bowbending excitement. For the latest travel, camping and backcountry gear see our cover story on page 36. COVER STORY:GEAR THAT WINSTHE WEST 36 SALES REP DIRECTORY DISTRIBUTOR DIRECTORY In need of a new archery rep? Find the right people for the job with our complete listing of archery rep groups nationwide. When you need the right gear now, you need a good distributor. Find the full-line archery distributor nearest you, with our comprehen-sive listing of distributors from coast to coast.48 53 48 53 48 53 PRODUCT PROFILE: AMERISTEPENERGIZE BOWS WITHHIGH-END TUNE-UPS'CAN'T MISS' SHOPS 16The reasons for this innovator's success? Some "blind ambition"and more. 18 26"Bumper-to-bumper" bow exams can eliminate many tuning issuesand help you pile up more pro\037 ts at the same time. By Patrick Durkin The best shops work hard to \037 nd business strategies that work while quickly discarding those that don't. By Mark Kayser 8 New "snot-slick" lubricants; Gamehide's ElimiTick clothing; Peep Light Release. 10 PRODUCT AMERISTEP 8 New "snot-slick" lubricants; Gamehide's ElimiTick clothing; Peep Light Release. 10 004_AB10JUL_contents.indd 4 6/9/10 8:39:59 AM

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