Archery Business Jan-Feb 2012
Gordon Composites Names President GM G ordon Composites Inc a producer of Carbon Express Expands Relationship With Blue Ridge Marketing January February 2012 archeryBUSINESS 13 C arbon Express a leader in arrow technology innovation and precision has announced that Blue Ridge Marketing will now be representing the ever growing line of Carbon Express crossbows and crossbow bolts Blue Ridge Marketing has been representing the other fi ne Carbon Express products for fi ve years in the South East region We were blown away by the innovative new products and programs that will help our dealers get the most out of the crossbow category Also we believe once a dealer compares the speed quietness quality and unbelievable value that these crossbows offer theyll want to add the Carbon Express crossbows and bolts to their offering said James Hopkins VP of Blue Ridge Marketing With the new Carbon Express crossbow series the engineering team at Carbon Express continues a history of unwavering commitment to hunters who choose to shoot better Each crossbow in the Carbon Express line is designed to work as a natural extension of the hunter providing the reach and punch necessary to capitalize on the opportunity of a lifetime The crossbows when paired with Carbon Express crossbow bolts create a complete shooting system for hunters who demand the best equipment in the fi eld Carbon Express 2012 theme is Unleash The Brand and thats exactly what the dedicated sales force at Blue Ridge Marketing will be aiming to do said Erik Eastman VP of Business Development for Eastman Outdoors For more info on Blue Ridge Marketing contact James Hopkins vice president at 540 206 2874 or jhopkins@ blueridgemarketinginc com or visit www blueridgemarketinginc com For more info on Carbon Express or customer service visit www carbonexpressarrows com or call 800 241 4833 advanced composite materials including high performance bow limbs has announced that industry veteran Kevin E Stay has joined the company as president and general manager We are pleased to have Kevin join our team said Mike Gordon chairman of Gordon Holdings Inc He brings nearly 30 years of industry leadership experience and his knowledge will be a great help to our customers and our company as we continue to grow the business Before joining Gordon Composites Stay was president of two start up companies in Sparta WI Brennan Industries Inc 2000 2011 and NoVoc Solutions Inc 2007 2011 Under his leadership NoVoc and Brennan introduced industry changing technologies and achieved rapid sales growth Stay also was instrumental in founding the National Archery in the Schools Program NASP teaching international target style archery to students during school hours in physical education classes The program is currently used by more than 9000 schools in 47 states and four countries teaching archery to more than 2 million students per year Stay continues to be active in NASP as a board member and vice president For more on Gordon Composites visit www gordoncomposites com
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