Archery Business Jan-Feb 2012
INDUSTRY INFO INSIGHT 12 archeryBUSINESS January February 2012 See B onu s Fea t ur e s At A rch e ry Bu s in e s s com Pennsylvanias Ultimate Outdoors Is One Of Our May June 2011 archerybusiness com LIKE GRAND VIEW OUTDOORS ON facebook BEHIND THE BRANDS BOWTECH BRUNTON FLOOR REPORTS SHOT Show Kinseys Dealer Details Page 18 ALL THE NEW B OWS BR OAD HEADS R E L E AS E S TA RGETS TREESTANDS MORE Archery Business More Grand View Titles Honored D espite hundreds of entries and some very stiff competition Archery Business took home two 2011 Excellence Awards recently at the 15th Annual Minnesota Magazine Publishing Association MMPA Excellence Awards banquet held November 2 The event saw Grand View Media publications take home a total of four Excellence awards Archery Business won the Silver Award in the prestigious Overall Excellence category for Business Trade pubs Winners presented a strong and consistent package targeted to the audience it serves written clearly and authoritatively with clean and consistent content driven design Archery Business also won a Silver Award in the Best Feature Article category Leagues Of Their Own The article on running moreprofi table archery leagues appeared in our Jan Feb 2011 issue penned by longtime contributor Patrick Durkin ABs sister consumer pub Bowhunting World took home a Gold Award for Editors Letter in the Special Interest category Penned by Editor Mike Strandlund Reclamation Redefi ned appeared in the November 2010 issue it chronicles the rebirth of a Missouri land tract raped by coal mining into a virtual bowhunting haven Nine magazines were fi rst time award recipients including Grand View Medias hot new digital magazine AR Guns Hunting which took home a Bronze award for Feature Article in the Special Interest category Squirrel Hunting Saved My Life was written by Vietnam vet and longtime outdoor writer Gary Clancy Hundreds of professionals from Minnesotas magazine publishing community attended the MMPA event which saw awards presented in 82 categories to 68 different publications Norway Takes Quality Control To Higher Level N orway Industries maker of the extremely popular Fusion vane Duravanes and a host of other useful archery and outdoor products has announced the implementation of a Factory Certifi ed Tested Program for its entire vane lineup To further ensure customer satisfaction Norway has developed the Factory Certifi ed Tested Program to ensure every vane produced will deliver guaranteed accuracy and that it left the Norway Industries production facilities with the ability to adhere perfectly to your arrow shafts In order to accomplish this vanes are randomly selected from various portions of the production lot and then tested for adhesion Each vane is fl etched by hand using several types of CA Cyanoacrylate glue and allowed to cure before a series of rigorous tests are conducted to analyze the production lots adhesion characteristics Anything less than 100 percent adhesion will result in a failed lot This new program means that every single Norway Industries vane product to hit the market including Duravanes Fusion Zeon Fusion Predator or R2 vanes will bind perfectly to arrow shafts and offer the unprecedented arrow fl ight and time tested bond Norway Industries is recognized for Quality control at this level is unprecedented in the archery industry and this Factory Certifi ed Tested Program is another reason why so many hardcore archers put their faith Norway Industries products For more info on the full line of Norway Industries products call 800 778 4755 or visit www norwayindustries com
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