Archery Business Jan-Feb 2012
INDUSTRY INFO INSIGHT Anchor Point F or 2012 the innovators at True ight Feathers are offering a neat new camo pattern variation of their popular True ight Barred etching The new True ight Camo pattern features an irregular array of lines patches and blotches in keeping with the latest ideas in military camo Like the original True ight Barred feathers the new Camo patterns feature a well de ned print on both sides of the feather Rocky Gets Technical New Take On Feathers R ocky known for its no nonsense hunting gear is releasing a new head to toe collection of technical footwear and apparel to hit retail in fall 2012 The collection will be marketed as Rocky Athletic Mobility due to its articulated t lightweight fabrics and unrestrictive construction The new system will feature three layers of protection based on climate and exertion level Level one will feature a boot weighing less than a pound and mesh fabric apparel Level two will incorporate PrimaLoft insulated apparel and footwear along with Gore Tex Level three footwear will be constructed with extreme PrimaLoft insulation with Gore Tex and highly protective outerwear Rocky Athletic Mobility is targeted toward youthful athletes who demand the best gear to take their hunting passion to the highest level said Steve Graham marketing manager for Rocky Also featured are gloves with ngertip conductive yarns capable of operating a touch screen or smart phone without removing them Taking off your gloves to operate your phone results in cold hands and extra movement so we put a stop to that Graham said See all of Rockys new products at ATA booth 1901 and SHOT booth 11340 Trail Cam Field App S couting camera innovator Stealth Cam has introduced the new Trail Camera Field App for iPhones and Androids The hunter friendly mobile app includes GPS mapping GEO tagging and weather The new app is available through iTunes or the Android Market for 199 Not only does the GPS mapping capability track your location and mark camera locations it has the ability to mark key elements like waterholes treestands camp game trails rub and scrape lines and more Export and share mapping on Facebook through e mails or save to your gallery With the Weather Hunt Forecast function users can key in their zip code city state or hunting locale for a 24 hour 3 day or 10 day extended forecast In addition tech tips exclusive promos and discounts will be available from Stealth Cam http itunes apple com us app trail cam manager id474075962 mt 8 https market android com details id com stealthcam trailcam feature search_ result For more on Stealth Cam call 877 269 8490 go to www stealthcam net or e mail info@ stealthcam net 8 archeryBUSINESS January February 2012 Currently the new Camo patterns are special order items However some distributors are stocking some colors for sale in small quantities True ight is happy to refer interested archers to these dealers For more info call 715 543 8451 write True ight Feathers PO Box 1000 Manitowish Waters WI 54545 or visit www true ightfeathers com
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