Archery Business Jan-Feb 2012
Bottom Line Voices Of An Industry A rchery Business celebrates 36 years in existence in 2012 MARK MELOTIK Editor which means weve been able to chronicle virtually every major milestone our industry has seen in modern times Even more impressive The fact our sister publication Bowhunting World is celebrating a milestone 60th birthday this year With nearly 100 years of publishing between us there has been plenty to talk about and its been exciting and fun but maybe even more important to us is another important fact Our readers tell us they come to us fi rst to learn about late breaking industry news and ground breaking gear The archery industry currently features more than 500 manufacturers supported by some 35 million bowhunters and we know that because Archery Business is the fi rst and only trade magazine publishing yearly state by state bowhunter license sales numbers That info helps manufacturers and other industry entities keep tabs on or otherwise estimate potential for regional sales fi gures while we consider this extensive survey just one more bit of ammunition that helps our industry be the best it can be Archery Business also keeps regular tabs on the amazing National Archery in the Schools Program which yearly touches some 2 million students with the archery bug opening them up to further involvement in bowhunting and more Yes the future is bright indeed Archery Business is growing as well Recently youve read how weve increased our in depth new product coverage with the help of our website and digital issue there youll fi nd bonus Product Profi le features that we also call out in each print issue And our regular Archery e Business Today electronic newsletter brings you even more hard hitting industry news more often right to your e mail inbox or mobile device And the immediate story breaking ability of Archery Business continues In our pages youve already read about exciting new gear technology for 2012 and in this issue and coming months youll read about plenty plenty more Glad to have you along for the ride markm@ grandviewmedia com SUBSCRIBE RENEW your subscription to Archery Business The Voice of the Industry at subscribe archerybusiness com 6 archeryBUSINESS January February 2012 www archerybusiness com January February 2012 TRADE SHOW ISSUE 2012 BIGGER IS BETTER WHEN Knight Hale Turns 40 Retailing Tips Winners More Accuracy Means More Success Make More First Quarter Profi ts GIANT BOWS GEAR PREVIEW archerybusiness com LIKE GRAND VIEW OUTDOORS ON facebook HOW TO MAKE BOWHUNTING CONTESTS PAY WWW ARCHERYBUSINESS COM
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