Archery Business Jan-Feb 2012
2012 GREAT WORLD NEW GEAR ARCHERY 2012 FESTIVAL BY LYNNE TAUER The World Archery Festival Has Moved The new tournament home is South Point Hotel Casino and Spa 9777 Las Vegas Blvd S Las Vegas NV 89183 702 796 7111 www southpointcasino com Hotel Reservations 866 791 7626 Please mention archery the Vegas Shoot or the World Archery Festival for the special rates 60 night Sunday through Thursday 85 night Friday and Saturday Tournament Information NFAA 800 Archery Ln Yankton SD 57078 Phone 605 260 9279 Fax 605 260 9280 www nfaa archery org Exhibitor Information Marihelen Rogers archeryevents@ gmail com WORLD ARCHERY FESTIVAL O rganizers proclaim the World Archery Festival as everything under one roof Its that combination of the famous traditional 3 spot 20 yard Vegas Round tournament the retail trade show and big family reunion that has archers and exhibitors returning year after year The big news for 2012 is that the roof just got bigger as the show moves from the Riviera hotel to its new home the South Point Hotel Casino and Spa We have had many good years at the Riviera but weve outgrown it To expand we needed a larger venue says Events Manager Marihelen Rogers The South Point offers us more tournament space and more trade show space Their room rates are very reasonable and they offer many different dining choices great gaming and that same Vegas atmosphere Sure enough in addition to the casino and show spaces South Point contains a 16 screen movie complex 64 lane bowling center restaurants catering to a wide range of appetites and tastes and even an equestrian center featuring top of the line facilities All this only enhances the setting for the excitement of a growing archery event At the center is the tournament itself The Vegas Shoot the fi rst leg of the NFAAs 3 Star Tour offers some of the largest purses ever for an indoor archery competition with a total payout of 165000 With over 45000 in the Mens Unlimited Championship Division alone this competitive shoot off often turns into a nail biter Ones place on the podium often comes down to the last arrow Adding to the competitive excitement are the college archers members of U S Collegiate Archery Association who are eligible for awards in both the Vegas Shoot division s and USCA division We had 1400 shooters in 2011 with 65 exhibitors says Rogers This year with the addition of the FITA World Indoor and the World Cup we expect to have an additional 400 to 500 archers and hope to increase 74 archeryBUSINESS January February 2012 FEBRUARY 10 12 2012 South Point Hotel Casino and Spa Las Vegas Nevada RETAIL TRADE SHOW SCHEDULE Fri Sat 9 a m 5 30 p m Sunday 9 a m 3 p m Admission FREE our trade show to at least 75 exhibitors Rogers estimates that the additional international competitors spectators exhibitors and their staffs will bring the 2012 event attendance to over 4000 overall Get Product Into Archers Hands Any archer serious about shooting is going to be looking for the products that help him or her increase accuracy on the range or in the fi eld The events free consumerfocused trade show offers them that opportunity with manufacturers and others providing a look at the latest in bows arrows sights vanes feathers targets stabilizers anything a serious target shooter or hunter would need to enhance his or her setup Expect a fresh approach to the 2012 trade show says Rogers The show area will be completely different than in the past Exhibitors will be located at the top of the arena overlooking the Championship shooting lines Several new start up companies will show their products for the fi rst time As always BCY Gordon will host their Bowhunter Hall of Fame party and the WAF will once again throw an amazing Archers Appreciation party with lots of give aways and drawings The advantage of the WAF show Rogers points out is that it is a retail show which offers unique benefi ts Many of the smaller manufacturers can make good contacts and actually get their products into the hands of archers immediately But any manufacturer who wants to create product buzz can also see the advantage of direct product exposure to the sports most hard core shooters For shop owners the opportunity to interact with archers from all over the country and world gives them a broader view of the latest trends and in turn keeps them on top of the latest and greatest so they can better serve customers at home If you can attend only one tournament or trade show this year make it the Vegas Shoot and Show Rogers urges This year is bigger and better than ever
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