Archery Business Jan-Feb 2012
NEW NOTEWORTHY GEAR Product Profile T R U Ball Several new releases and Axcel sights showcase latest technology G reg Summers and family build one success after another Tomorrows Resources Unlimited introduced its fi rst mechanical release aid in 1995 With a background in machining Summers understood quality construction He also understood the other aspects required to be a success in business especially in a niche sport like archery imagination and participation a commitment to customers a willingness to work hard and stand behind your product and maybe a little luck as well In fact Gregs very fi rst product the T R U Nock is still in the T R U Ball line Its a CNC machined anodized aluminum loop designed to end nock pinch The rounded loop stops unsafe jaw hang up he says and allows a cleaner more accurate shot Early T R U Ball releases experimented with ball bearings in the release heads both single and double ball jaws Free fl oating balls held the bowstring to eliminate torque But bow speeds were increasing and synthetic strings sometimes temperamental and unstable required different concepts In business you adapt and move on Summers says What T R U Ball moved toward was the foundation of its current line of releases for competitors and bowhunters releases that attach directly to the bowstring or to a D loop T R U innovations soon included non collapsing triggers rotating release heads and even trigger adjustability in back tension releases In the hunting market Summers team developed foldaway and forward trigger designs They even experimented with lights in the handle portion of a glove release For 2012 T R U Ball is introducing a multitude of new release options Theres literally something for everyone including several styles of straps buckles and connections Recognizing that the economy remains shaky Summers company is offering the affordable Predator dual caliper hunting release Designed to operate silently the Predator is attached to a new micro adjustable wrist strap It features a half inch swiveling head to eliminate torque while drawing and holding the bowstring To use an archer pulls the trigger to open the jaws and lets up to engage The micro adjustable screw to wrist strap connection lets a shooter fi ne tune for draw length or anchor point New CenterX Series wrist strap releases are fully micro adjustable for both trigger sensitivity tension and travel The CenterXS1 and X S2 use a comfortable web connector to the wrist strap CenterX G1 and X G2 depend on a tubular Globo Swivel connection Both S and G series allow for a choice of forward or swept back triggers CenterX releases feature an open hook connection for fast attachment to a bowstring This release uses a new Flip Sear internal trigger mechanism which allows very light trigger settings yet is strong enough to hold that setting under any bow weight The new Inside Out back tension target release has a Zero Torque Single Head Adjustment that eliminates any twist on D Loops T R U Balls Infi nite 2 Screw Speed Adjustment has engraved marks on the handle for accurate settings A fl ip sear changes the release from click to no click operation The Inside Out is available in S XL handle hole sizes 25 32 7 8 1 and 11 8 inch It is also offered in 2 3 4 or 4 fi nger straight models and a unique optional handle piece can be added to eliminate fi nger grooves In the early 2000s Summers began to think about bringing out other products and pulled out some of his earlier sketches for bowsights In a bowhunting world his fi rst Axcel sights in 2005 06 were built for competitors He included a Mathews Harmonic Dampener in extension bars The idea was to prove his design by putting it in the hands of some of the worlds best international competitors and then take it mainstream For 2012 Axcel introduces the Armortech Vision with a 2 inch round aperture The Visions scope housing has a slight hourglass internal shape This design gives shooters a perfect circular picture even when viewed slightly off center especially when it is coupled with the engraved partial ring on the exterior of the housing This ring is cut at the depth of the sight pins for greater accuracy when viewed slightly off center Putting an arrow in the vitals wont be automatic but the effort will feel more natural Vision sights will be available with a fi xed sight bracket and as the Pro HD with a sight bar extension Both the bracket and the bar feature tool less adjustability for windage and elevation Fiber optic cable and aiming points are completely protected and sights include a bubble level for 2nd and 3rd axis adjustment Dealers can expect RH LH interchangeability and individual micro adjustability for each pin The Pro HD includes a Mathews Harmonic Dampener in the extension bar We cater to dealers and distributors says T R U Director of Marketing Brandon Reyes We have strong dealer direct programs and by establishing a direct business account a dealer will always get the best available price depending upon his volume Tomorrows Resources Unlimited uses two sales rep groups Outtech 330 562 9929 www outtech online com Reyes says is the T R U rep group for basically all states in the midwest and east of the Mississippi River KBA Outdoors 530 892 8409 kba6@ aol com covers the west These groups are responsible for both the T R U Ball and Axcel product lines Contact T R U Ball and Axcel Sights at 434 929 2800 and web sites www axcelsights com and www truball com You can also keep up with them and their many bowhunting and competition shooters via Facebook com petitors 2800 AXCEL Armortech Vision HD TRU BALL CenterX G1
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