Archery Business Jan-Feb 2012
NEW NOTEWORTHY GEAR Product Profile HHA Sports Smartly designed multi pin sights debut for 2012 I ts the Optimizer company the manufacturer that has won the Bowhunting World Readers Choice Award for moveable sight of the year for an impressive seven straight years Were talking about HHA Sports and its products are entirely made assembled packaged and shipped as well as 100 percent guaranteed for life in the U S of A Harry Hamm started his company almost 30 years ago in 1984 just as bowhunting became the fastest growing outdoor sport in America As bows got faster he pioneered the single sight pin concept and ultimately involved his family in the business His son Chris is in sales advertising public relations and marketing Son Brian works in engineering designing new sight models with dad Daughter Roberta works in the offi ce The sight that truly brought HHA Sports fully into the limelight was the single pin Optimizer which Harry began producing nearly 17 years ago and in multiple versions remains wildly popular today One reason is that the single pin sight fi ts both right and left hand shooters by simply reversing the yardage tape on the dial and switching bracket extension sides for the aperture clude a Mathews Harmonic Dampener in the sight bracket and a fi ngertip dial upgraded to a wheel This sophisticated yardage dial allows for rapid adjustment by the yard All you have to do says Chris Hamm is sight in at 20 and 60 yards and select one of the included 52 color coded tapes which are numbered in one yard increments depending upon your bow speed Smartly Designed Multi Pin Sights Are New For 2012 The news for 2012 at HHA Sports is its move toward multi pin sights in both moveable fi ngertip adjustable and fi xed bracket categories Weve had sights like this in the past but this is by far our nicest design Chris says We incorporated a tool less micro adjust system and fully protected pins Weve been getting calls for a multiple pin slider fi ngertip adjustable sight too An example of HHAs commitment to venture into the multipin business is its new Brushfi re and Optimizer FX Series Of course they are 100 percent machined aluminum with a tool less micro windage adjustment system 1 5 8 or 2 inch round apertures and green fl uorescent glow ring In fi xed and adjustable brackets they will be available in 3 and 5 pin models with 019 or 010 pins A bubble level is included in the aperture Brushfi re brackets are fi xed The Optimizer FX uses HHAs standard fi ngertip adjustable yardage dial which allows adjustment by the yard HHA has applied its ingenuity to adjustable muzzleloader and crossbow scope bracketing The company also owns the C Peep the angled bowstring mounted open sided peep that squares up with the eye at full draw Its really the best peep that has ever been developed says Chris who cant resist a good commercial HHA products can be found in all major archery distributors and the company attends the ATA and Mathews Retailer Shows each year but the Hamms maintain a strong dealer direct business Sure were in the box stores and on shelves at distributors but our bread and butter is still the mom and pop store Chris Hamm says Those are the guys who gave us our start and who sustain archery at the ground level so our loyalty lies with them If there was one suggestion that HHA could pass along to all archery dealers it would be to investigate a buying group as soon as the business becomes eligible We deal with ARRO and NBS and Sports Inc Those guys work hard to get special packages for members For us as a manufacturer presenting to a buying group is a high quality option Four independent sales groups cover all of the lower 48 states Hoover Seville 973 948 3079 wlsjr13@ embarqmail com works the northeast Blue Ridge Marketing 828 438 4254 www blueridgemarketinginc com covers 10 states in the southeast In the central part of the U S dealers can contact Steve Kaufman Associates 608 849 6650 sk406@ aol com Out west we just picked up Impact Marketing 801 562 8712 ryann impact@ gmail com Chris notes Contact HHA Sports at 800 548 7812 http hhasports com or you can follow them on Facebook at http www facebook com HHASports JANUARY FEBRUARY 2012 archeryBUSINESS EXCLUSIVE ONLINE CONTENT HHA Brushfi re HHA Optimizer FX Todays black fi ngertip adjustable Optimizer Lite Series Sights are constructed from 100 percent machined aluminum and feature a fl uorescent green sight ring with tool less micro windage adjustment The green fi ber optic up pin is protected inside the aperture by an independent metal carrier or bracket HHA calls this Armor Sight Pin Technology The Optimizer Lite with the 2 inch housing weighs 9 ounces while the Lite with the 15 8 inch housing weighs an ounce less Each sight in this series carries between 3 and 6 feet of light gathering fi ber optic cable wrapped around the aperture and most of sights come with an installed bubble level All but one of the Optimizer Lite Sights accepts a lens kit and a sight light HHA lenses an item some other companies often procure off shore are also Made in the U S A by Feather Vision The lenses are polycarbonate the Original Plus Series Aspheric style coated for scratch resistance and water repellency For many of our senior archers a magnifying lens works great for 3 D shooting or for bowhunting says Chris Hamm and we have kits in both clear and amber in 2 4 and 6 power Hunters will almost certainly prefer the amber lens for low light situations The HHA Blue Burst sight light fi ts all HHA sights except the 3000 Series The mounting bracket attaches to the sight in such a manner that the light only shines down on the fi ber optic wrap it does not refl ect on the inside of the sight housing itself A fi ngertip adjustable rheostat controls brightness The Optimizer Lite Ultra series is a Lite on steroids These four sights in
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