Archery Business Jan-Feb 2012
January February 2012 archeryBUSINESS 71 Hotels Travel If youre approached with a SHOT Show travel deal that sounds too good to be true it likely is SHOT Show officials caution They urge attendees to book hotel rooms directly with the shows headquarter hotels The Venetian and The Palazzo Hotels directly through the SHOT Show website at www shotshow org Travel or by calling 866 587 4708 or 702 414 4100 international Alternatively exhibitors and attendees can book rooms through the shows official hotel and travel partner onPeak at www shotshow org en Travel or by calling 800 388 8104 or 312 527 7300 international for risk free access to the lowest guaranteed room rates at other area hotels Advice For Attendees Pre register to save yourself time upon arrival You cannot possibly see every booth so be sure to prioritize Visit your must see vendors first AB You have clearly developed technology to help guide attendees through this massive show and let them find what they need What new tools are you most excited about Dolnack One important tool we have is our SHOT Mobile app sponsored by ArmaLite and our Map Your Show scheduler which will work together This will enable attendees to organize their meetings and appointments By using the My Show Planner system attendees can search for exhibitors and products create a personal show agenda e mail exhibitors directly and load appointments in Outlook AB Is there also navigation help for the less technologically savvy attendees What can they do to avoid being overwhelmed Dolnack There will be significantly more signage both static and electronic throughout the corridors and show floor AB Any special messages for archery retailers to encourage them to attend 2012 s SHOT Show Dolnack In this ever changing economy it is important to stay ahead of the competition By attending the SHOT Show they will be introduced to new products that their customers will want to know more about strategize with their peers and meet new people through important networking AB Beyond connecting with one another what else do you want SHOT Show participants to come away with What are NSSFs other goals for this show besides doing business Dolnack The SHOT Show sets the tone for the industry for the rest of the year Retailers bring the positive energy and enthusiasm back to their retail shops and get consumers excited about new products and trends Attending the SHOT Show also allows exhibitors and attendees to see that they are part of something much larger and that their support of the SHOT Show helps NSSF to promote protect and preserve hunting and the shooting sports We are their voice One industry one voice The 2012 SHOT Show is just too good to miss Navigating SHOT Simplifying navigation is one of the SHOT Shows biggest priority Even so attendees and exhibitors can help themselves by planning their schedules early and making appointments Book meetings with vendors located within the same area or product category of the floor Maybe spend one day on Level 1 and the following day on Level 2 Utilize the My Show Planner program available on the website to develop your schedule and print out a personalized map If you do not pre plan you will be overwhelmed Plan to arrive later and stay into the afternoon Typically the show floor has less traffic in the afternoons specifically on the last day Pay attention to carpet colors and category icons They will help you know where you are or find what you need Use the new SHOT Mobile app to assist in navigation Dont neglect yourself Wear comfortable shoes and clothes stay hydrated and get plenty of rest to stay energized For more information be sure to watch the How To Get More From Your Attendance At The SHOT Show PowerPoint presentation at www shotshow org en Attendees Advice For Exhibitors Take the time to peruse the SHOT Show website www shotshow org and in particular the Exhibitor Resource Center section www shotshow org en Exhibitors ERC page page 1 where SHOT offers tips on dealing with the media promoting your participation in the show and using social media to attract attention to your exhibit SHOT also offers a series of webinars that newer exhibitors find especially helpful Its not enough to simply staff an exhibit and hope that retailers will flock to you to write
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