Archery Business Jan-Feb 2012
2012 SHOT SHOW COMPILED BY LYNNE TAUER 2012 SHOTSHOW The largest and most comprehensive trade show for shooting sports hunting and law enforcement plays several roles in strengthening our industry I ts the show that has everything The Shooting Hunting Outdoor Trade Show and Conference SHOT Show is the largest and most comprehensive trade show for the 4 billion shooting sports and hunting industries covering fi rearms ammunition law enforcement tactical reloading custom manufacturing scopes and sights gun locks gun cases and cabinets binoculars and rangefi nders shooting range equipment targets training and safety equipment archery hunting accessories hearing and eye protection treestands scents and lures cutlery and sharpeners holsters apparel leather goods game calls decoys and much more SHOT SHOW EXHIBITORS 59 percent of exhibitors are completely or somewhat satis ed 2010 32 percent 89 percent of exhibitors are likely to exhibit in 2012 2010 79 percent 63 percent of exhibitors rate 2011 SHOT Show better than 2010 SHOT SHOW ATTENDEES 73 percent of attendees completely or somewhat satis ed 2010 49 percent 80 percent of attendees highly or very likely to attend 2012 SHOT Show 57 percent of attendees rank 2011 SHOT Show better than 2010 70 archeryBUSINESS January February 2012 SHOT to introduce their latest innovations or announce new services In one place are the resources in place to fi nd new suppliers and take advantage of special show offers talk to company executives that you normally would not have the chance to meet the engineer who designed the product the company founder or the company president Needless to say the networking opportunities are endless whether it is discussing the challenges of running a business with fellow retailers or plugging in with distributors about the hottest new products Full line sporting goods retailers will fi nd almost everything they need here Did you know that contained within the exhibit fl oor is the largest cutlery and hunting clothing trade shows Even archery only retailers will fi nd value with exposure to clothing and hunting accessories as well as gaining insights into the trends in the outdoors industry overall Besides strengthening the industry through business educational and networking opportunities the SHOT Show plays another important fund raising role Show proceeds provide 80 percent of the National Shooting Sports Foundations funding to promote protect and preserve hunting and the shooting sports No doubt its a big show Archery Business asked NSSF Senior Vice President Chris Dolnack about what to expect and how to get the most from it Archery Business What were your biggest challenges at 2011 s Show and what have you done to overcome them What attendee requests or concerns did you hear and how are you addressing them Chris Dolnack The biggest challenge was in improving overall attendee experience more signage improved navigation more food availability more places to sit wider aisles adding charging stations and the Sands Expo We listened to our customers through our post show survey our live chats and our SHOT Show blog and Facebook page We made so many improvements SHOT INFO for 2011 based on exhibitor and attendee feedback from 2010 and it showed in the marked improvement in customer satisfaction And were working hard to improve the attendee experience even more for 2012 Id like to share some of the numbers from the 2011 post show surveys AB Whats new at 2012 s show What is going to wow everyone Dolnack Theres no telling what exciting new products and promotional programs will be unveiled at the 2012 SHOT Show but we do know that there will be more than 100 new exhibitors new educational programs for retailers better navigation and signage to help attendees and more updates to the Sands Expo that should provide a more enhanced and comfortable experience for our attendees And the NSSF State of the Industry dinner presented by Outdoor Channel on January 17 2012 will feature a comedy performance by Larry the Cable Guy AB Besides doing business what should SHOT Show participants to come away with What do you want exhibitors and attendees to have accomplished by the 2012 Shows end Dolnack We hope that they come away with a unifi ed industry message We want them to be able take advantage of the educational programs and seminars such as SHOT Show University This enables them to network and strategize with other retailers and vendors and be able to come away with new ideas on how to increase their business and profi tability Sponsored by the National Shooting Sports Foundation NSSF and produced and managed by Reed Exhibitions the 2011 SHOT Show boasted an impressive 630000 square feet 1600 exhibitors and 57390 attendees the third largest ever not far behind 2010 s 58444 And despite economic woes elsewhere it shows no sign of slowing down anytime soon The show brings in buyers from all 50 states and 100 countries giving them the opportunity to handle and discuss the latest products or hear the latest developments from many companies who use JANUARY 17 20 2012 Sands Expo Convention Center Las Vegas Nevada HOURS January 17 19 8 30 a m 5 30 p m January 20 8 30 a m 4 p m REGISTRATION At www SHOTShow org or if you need assistance SHOT Show Client Services at 888 334 8720 203 840 5600 or inquiry@ shot reedexpo com COST Buyers Retailers Resale Distributors Before January 17 2012 25 On Site January 17 20 2012 50 Non Buyers Non Exhibiting Manufacturers Suppliers Industry Af liates Before January 17 2012 50 On Site January 17 20 2012 100
You must have JavaScript enabled to view digital editions.
