Archery Business Jan-Feb 2012
ATA trade show sonable cost it also gives Zone participants an excellent opportunity to observe how Show floor exhibitors manage and market their booths In this way the Innovation Zone paves the way for new manufacturers to make a move to regular booth space the following year Introduced at the 2010 ATA Show the Innovation Zone has grown each year and is an exceptional value for start up companies or companies new to our industry It also provides dealers and buyers a venue to discover the next best thing AB What are you doing to aid navigation through the Show and information flow during the event What new media resources will there be for technically savvy attendees What resources will be available for less technically inclined attendees McAninch Reaching the needs of everyone calls for diversity and we believe thats key in delivering Trade Show information as well as all ATA messaging Many of our members use and prefer traditional media in print while there are growing numbers of members who are actively engaging in new smart media As an association we are working diligently to deliver our messages before and during the Show utilizing both distinctively different media delivery options Many members are familiar with the Shows traditional media such as the Show Guide postcard mailers brochures advertisements in trade magazines etc which are used before and or during the Show to get messaging out on important dates registration how tos promotional opportunities and so on In 2011 the ATA introduced You Are Here an online directory and interactive guide to the Show floor While attendees can access You Are Here via archerytrade org prior to the Show they can also find the directory and digital floor map while in Columbus using their smartphones or kiosks placed on the Show floor So if you need a booth number or a company name the answer is in your hand smartphone or steps away at a nearby kiosk AB At the end of the Show besides getting business done what other benefits should an exhibitor or attendee come away with McAninch Business is all about human relationships and the ATA hopes the Show assists in establishing and strengthening long term business relationships and friendships within the industry Plus the ATA Show is the largest gathering of archery and bowhunting businesses It cant be said enough This is the one time each 66 archeryBUSINESS January February 2012
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