Archery Business Jan-Feb 2012
ATA trade show AB What marketing programs events are you creating or enhancing for 2012 s event Anything you would consider a must for exhibitors or attendees McAninch The ATA continues to view our Trade Show through the eyes of our exhibiting companies and attending members to insure the Show creates business value that builds brand awareness face to face sales and networking opportunities Listening closely to our attending and exhibiting members and investing in post show member surveys and the collection of data will always be the key to improving the value of our Show AB Tell us more about the Innovation Zone What kind of businesses should consider exhibiting there and why Why should attendees stop by and take a look McAninch A new manufacturer that wants to participate but isnt quite ready to commitment to a 10x10 booth can use the Innovation Zone as a nice starting point The Zone offers a table top display area for our Basic Manufacturing members It not only provides a presence at the Show for a rea 64 archeryBUSINESS January February 2012 New Media Navigation Information You Are Here You Are Here is an interactive Show map and directory that lets attendees plan their Show experience all online In essence it pre show scouting to help you find exhibitors organize Show appointments or look at the Shows complete seminar line up At the Show itself youll find strategically placed kiosks featuring an interactive show floor map and exhibitor directory Go to http shows marketart com archery12 Exhibitors too can use You Are Here to update and highlight company information products booth events and offer a live link to their company websites Look for You Are Here access under the For Exhibitors tab at archerytrade org in the Trade Show menu Facebook Twitter Find Show information on Facebook and Twitter http twitter com ATATradeShow ATA will post Show news and events on both social platforms
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