Archery Business Jan-Feb 2012
January February 2012 archeryBUSINESS 61 ter choosing not to exhibit for a few years including Under Armour and Scent Lok Technologies The ATA Trade Show is the only industry show that generates critical revenue used to grow the archery and bowhunting industry specifically and improve the business climate Many Show funds go to state agencies to help states manage and grow youth and adult bowhunting and archery support the design and building of local archery parks shooting ranges and indoor outdoor facilities and defend bowhunting rights To date the ATA has invested and pledged nearly 1000000 to bring archery shooting facilities and introductory programs to U S cities Archery Business asked McAninch more about the latest developments for 2012 s show Archery Business Whats new for 2012 s ATA Trade Show What are you doing to keep the Show fresh and current Jay McAninch At the 2011 ATA Show we introduced You Are Here and the Beer and Gear Exchange and are excited to build on these going into the 2012 ATA Show In addition to these Show features we have encouraged our exhibitors to engage in preshow marketing sponsorship concepts booth events and other incentives that add to the menu of Show opportunities The 2012 ATA Show will also feature 74 shooting lanes giving attendees more hands on experience than ever before In addition our sold out show floor presents a wider range of relevant products AB How have the philosophy and goals for the Show changed over the years How have they remained the same McAninch Our goals have always been to satisfy the purposes driving our members to attend For dealers retailers and buyers its to 1 see and learn about new products 2 talk with key manufacturers distributors sales reps retailers and media 3 increase technical expertise and business knowledge and save money on buying products by ordering at the Show For manufacturers its to 1 increase brand awareness and knowledge of their company products and services 2 expand the number of accounts for their products 3 demonstrate the breadth and depth of their companys expertise and capabilities and 4 write confirm complete or discuss orders for products
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