Archery Business Jan-Feb 2012
CARBON EXPRESS Maxima Blue Streak Arrows 2nd Prize Secret Sales One way a dealer can increase business is to have a Secret Sale where you mail out postcards to addresses in a different zip code each week for a month The postcard invites the recipient to shop at your store after regular business hours on a particular day or days and offers some type of discount The recipient must bring the postcard for shop entry and to receive the discount We have been doing this for the last year or so and it is a great way to increase in Quality Photos Pay One way to increase sales on particular items is to make sure you take quality photos of you with an animal you 3rd Prize Finding The Range When your customers are fi ne tuning their archery hunting setup hunting arrows broadheads etc advise them to adjust their sight pins according to distances specifi ed by their rangefi nder rather than walked off or measured yardages This will provide an extra measure of accuracy that could help them make a quick clean kill shot on a once in a lifetime trophy Long Days Pay How do you make more money in retailing Just like when youre trying to kill a big buck youve got to go in early and stay late Also you need to have some type of escape or release from your shop so as not to get burned out If you do become burned out it will refl ect on and cost you customers Joe Walters Autumn Addiction Archery Burghill OH 4th Prize The Personal Touch My best tip for retailers is I always shake my customers hands and thank them for their purchase It sometimes takes them by surprise but it gives them that little extra attention that will come back to me down the line Jim Gauthier Gauthiers Archery Traverse City MI SOLVI Strut Rut Energy Shots BIG GREEN TARGETS Big Green Target January February 2012 archeryBUSINESS 57 our business during our traditionally slow periods have harvested When you show a customer a success photo of yourself with your equipment prominently displayed they automatically want to know what gear you used Quite often the customer will purchase at least one of the items that you used Take your time and take a lot of photos at different angles and use the camera fl ash to fi ll in shadowed areas It has worked very well for me over the last 25 years Mickey OKane GEM Sport Supply Inc Syracuse NY
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