Archery Business Jan-Feb 2012
RETAILING TIPS COMPILED BY MARK MELOTIK RETAILING TIPS FROM THE FRONT LINES With the lure of some great gear prizes we asked savvy industry insiders to weigh in with some proven tips to increasing archery retailing success 1st Prize Bow Club Membership Offer a Bow Club Membership to your store It works like this If you join our Bow Club for 50 or even 200 price depends on what your market will bear every week we offer a small prize prize values will depend on your membership fee to someone in the Club At the end of the year members get their membership fee back to spend in the store The small prizes dont cost much and you are generating a guaranteed income Lightem Up If you want to sell more lighted nocks they need to be lit We put several arrows in a target with the nocks lit in the darkest corner of the store up high enough where everyone can see them easily Rotating Rack We put all of our broadheads in an electronic rotating display rack during the month of September A large sign on top tells everyone that the rack contains all of our broadheads Weekly Specials We have a Weekly Special sale We get many customers to stop by just to see what the Special is that week Most end up buying something even if they dont buy the Special Michael R Wisseman Arrowhead Taxidermy Outdoors Springs PA GORILLA G30 Exo Tech Safety Harness 56 archeryBUSINESS January February 2012
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