Archery Business Jan-Feb 2012
JANUARY FEBRUARY 2012 Volume 37 No 1 Contents bonus web Most every pro shop in our poll feels contests bring in more traffi c while adding credibility and camaraderie Stop here to fi nd out how and why By Patrick Durkin Neither Harold Knight nor David Hale could envision their fl edgling game call company would someday celebrate its 40th anniversary or carry the promise of many many more By Rick Sapp We asked savvy industry insiders to weigh in with some proven tips to increasing archery retailing success Compiled by Mark Melotik Some of the most popular shooting tips taken from www spot hogg com can help deliver more success for both you and your customers Compiled by Team Spot Hogg 78 TRADE SHOW ISSUE 2012 4 archeryBUSINESS January February 2012 Bowhunting Contests Four Decades Of Knight Hale Retailing Tips 2012 TRADE SHOW PREVIEW GIANT NEW GEAR PREVIEW 2012 features See them in the January February Digital Issue and at www ArcheryBusiness com Learn more on Page 10 HHA Sports This sight specialist continues to raise the bar Plano Smart rugged packs and cases all shops need to consider Tru Ball Premium releases and sights that stand apart Wildlife Research Center Stocking this scent line simply makes sense TruGlo Wide ranging accessories with serious cool factor 20 38 136 Our revealing poll see page 20 found pro shops that make the time and effort to host Big Deer Turkey and other bowhunting contests reap big rewards ON THE COVER 74 World Archery Festival South Point Hotel Casino is new larger Vegas venue 76 Distributor Shows These regional venues continue to innovate and grow New Gear Preview Our largest sneak peek ever showcases loads of innovation By Rick Sapp 98 columns 6 Bottom Line Voices of an industry By Mark Melotik 18 ATA Update More facts on the 2012 ATA Trade Show By Amy Hatfi eld departments 8 Anchor Point Rocky gets technical New camo fl etching cool trail camera app 12 Trade News Archery Business more Grand View titles awarded new president for Gordon Composites and more 143 Writers Wanted Dealers Manufacturers Share some retailing wisdom in Archery Business 144 Dealer Of The Year Ballot Who is your pick and why Vote now 146 Behind The Counter How will you maximize 2012 First Quarter sales Compiled by Patrick Durkin Make Them Pay From The Front Lines More Accuracy Means More Success 56 60 ATA Trade Show ATA CEO Jay McAninch shares what to expect in Columbus 70 SHOT Show The largest trade show for shooting sports hunting and law enforcement New Bows Preview Premium bows get lighter and faster By Rick Combs January February 2012 BIGGE R ISBETTER WHEN Knight Hale Turns 40 Retailing Tips Winners More Accuracy Means More Success Make More First Quarter Profi ts G IA NT BOWS GEAR PREVIEW archerybusiness com facebook HOW TO MAKE BOWHUNTING CONTESTS PAY
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