Archery Business Jan-Feb 2012
BETTER BOWHUNTING CONTESTS testant about a suspicious wound in a bigbuck contest But if your goal is building camaraderie and expanding your customer base while strengthening your stores brand its tough to beat bowhunting contests for their local year round appeal Whenever you run a contest no matter what you offer for prizes youll have someone you have to watch said Jim Brunett of Bay Archery in Essexville Michigan whose store has run deer contests for 30 years But overall contests give you a good warm fuzzy you cant get anywhere else in this business For each person youre wary of youll draw far more good fun normal people who just want to have a good time and be part of something Our contests have brought in senators and congressmen bigtime lawyers and everyday Joes Everyone gets along great Its a great way to boost your stores presence and credibility in the community Thats person to person advertising you cant buy One man who agrees is Keith Weaver who runs Weavers Archery LLC in Middleburg Pennsylvania with his wife Judy Weaver said hes never had more fun than 22 archeryBUSINESS January February 2012 Most organizers agree hunting contests require a good deal of preparation and work but the payoff can be huge Excited participants do their share of word of mouth shop advertising and make plenty of regular shop visits to keep tabs on leaderboards
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