Archery Business Jan-Feb 2012
INDUSTRY INFO INSIGHT BowTech Set To Unveil Flagship Bow At ATA Show W hile most other archery companies introduced their 2012 product lines in late 2011 BowTech is once again using the 2012 ATA Show as a platform to unveil its fl agship bow On Tuesday Jan 10 at 9 a m BowTech will pull back the curtains on a bow the company has designed to be the best shooting most accurate high performance bow on the market The unveiling will take place at BowTechs booth 1949 on the ATA Trade Show fl oor Last year the launch of our Invasion CPX was the most anticipated event at ATA This is our industrys largest gathering and we feel like it is appropriate to introduce our fl agship product there said Sam Coalson director of marketing We invite everyone at the show including our competitors to gather around our booth to see how BowTech is once again transforming the bow business In 2011 BowTech introduced its award winning Invasion CPX to an audience of several hundred onlookers The fi rst 1000 people to visit the BowTech booth will receive free shirts There will also be special appearances and performances in the booth throughout the show In other BowTech news Seraphine A Gott has been named national accounts sales manager announced Mark Pezzoni president In her new position Gott will be focusing on national sporting goods accounts that sell archery equipment She will oversee sales of the Diamond Octane and Stryker brands of bows and accessories to these accounts Seraphine brings tremendous experience in product sales to Bow Tech We look forward to her continuing to build our network of national accounts said Pezzoni For more info on BowTech go to www bowtecharchery com Full Throttle Partners With Outdoor Connection F ull Throttle Communications Inc has partnered with leading hunting fi shing and outdoor adventure booking agency Outdoor Connection Through this new partnership Full Throttle will be developing and designing a series of new websites for the company and its network of 80 sales team members from across the U S Canada and Europe Since 1989 Outdoor Connection has established itself as a worldwide hunting and fi shing authority In fact Outdoor Connection prides itself on only offering world class excursions they can proudly stand behind This means the company spends time and money to inspect each and every destination and outfi tter ensuring customers receive an amazing experience from guides to lodging to food and more Now the company offers more than 300 approved lodges outfi tters and guide services around the globe Outdoor Connection is the go to source 14 archeryBUSINESS January February 2012 for planning a guaranteed enjoyable excursion Whether youre looking to take down the big fi ve in Africa or go fl y fi shing for salmon in British Columbia theyll help you plan your adventure of a lifetime says Jason Bear Full Throttle president CEO The company shares our passion for the great outdoors and we are thrilled to enhance their Web presence with creative design elements that will truly speak to the outdoor adventurer For more info on Outdoor Connection visit www outdoor connection com For more about Full Throttle Communications Inc and its fully vertical marketing advertising and public relations services contact the agency at 805 529 3700 or visit www fullthrottlecommunications com Like Full Throttle on Facebook Facebook com full throttlecommunications Seraphine Gott
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